|
|
The Effect of Socio-Demographic Factors on Consumer Trends in the Czech Republic
Čechová, Tereza ; Šťastná, Lenka (advisor) ; Kolář, Daniel (referee)
The thesis examines the potential effects of various socio-demographic determinants on consumer trends in the Czech market over the years 2009- 2019. We use data from the agency Median, s.r.o., which has been researching consumer behavior since 1993. This work analyzes dependent categorical variables that define potential consumer trends and represent answers of respondents or households. We utilized an ordinal logistic regression for the analysis, which we subsequently tested by Brant's test. Statistically significant results from the models are similar to the results in previous studies. Specifically, during the years 2009-2019, the interest in recycling increases, people tend to buy organic food more often, and spending on Czech products decreases slightly (especially in 2018 and 2019), and people tend to spend more money on vacation. For example, the bachelor thesis shows that women have a greater tendency to buy organic products and Czech food than men and, at the same time, recycle more often than men. Furthermore, new variables are examined in regards to observed trends. Such variables are the number of persons employed in the household and the ABCDE classification. Overall, the main contributions of this thesis are Czech consumer preferences and trends over eleven years and detailed...
|
|
|
Analysis of agrotourism farms supply in the Czech Republic
MATĚJŮ, Hana
The bachelor thesis is focused on market conditions analysis of agrotourism farms and supply in the Czech Republic and the use of funds for further development. The Amount of Entities operating in agritourism and other information was examined thanks to statistical survey Agrocenzus. The thesis has its own research on supply and demand.The analytical part included a comparison of two tourist regions and SWOT analysis of both these regions. Based on the results of own research and information gathered, there are suggested changes to improve the current situation.
|
|
| |
|
|
Current trends in automobile industry (with focus on Skoda Auto company)
Jílková, Šárka ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
Thesis analyzes current trends, which take place in automobile industry and attends to Skoda Auto company more deeply. First chapter provides theoretical base, characterizes position of automobile industry in the world economy and the most important changes in its development. Second chapter attends to three traditional centres and current trends, which take place on them, furthermore analyzes current trends from global point of view, impact of the world financial crisis and submits possible future development of this branch. Third chapter describes Skoda Auto company, especially current situation of this automobile company and its possible future development.
|
guest ::
